The exclusive lingerie from Dreamgirl reflects the typical American erotic style. Some delicate nothings that the playmates of the US men’s magazines take off were designed in the design studios of Dreamgirl.
The glittering glamour of Las Vegas and Hollywood is unmistakable, the sinful touch from the Moulin Rouge omnipresent. Dreamgirl can give every woman a seductive charm. Each collection tempts anew with a sparkling menu of erotic fantasies.
In the United States, Dreamgirl is positioned as market-dominant. The extensive collection has prevailed mainly due to its exclusive design. The Americans push sales with large-format glossy brochures, which transform into real art print books in the main season. The photo style is extremely revealing, attractive, provocative, and sexy. The images are not entirely coincidentally reminiscent of the photo shoots and cover girls in Playboy and Penthouse.
In 2005, Premium Bodywear AG took over the distribution rights from the brand owner and manufacturer Lovin Enterprises Inc. in Los Angeles as the general importer. PBAG now exclusively distributes the collections in Germany, Austria, and Switzerland. The large increase in turnover comes from mail-order houses and the well-known top stores in e-commerce.